Something Awesome Here About It...
Finally, Work With Me To Build Your Ideal Brand & Attract As Many Of The Exact Clients You Want To Train As You Can Handle...and Save $300 In The Process
...Even if you hate marketing and selling, even if you’ve been unable to separate yourself from the competition, and even if you've struggled in the past!

Dear Fellow Fitness Entrepreneur,

This letter is about a completely different approach to marketing and selling your training services that virtually eliminates the need to be "salesy”, drives away tire kickers and price shoppers and quite frankly… will work better than anything you've ever seen at helping you attract and convert the exact people you want to train.
"Is It Actually Possible To Make Marketing and
Selling This Easy?"
I almost fell out of my chair when he asked me that. 

I’d just shared the step-by-step system for attracting your ideal prospects and converting them into high paying clients with a friend and fellow fitness business owner and walked him through a simple (but unbelievably powerful) four-step formula for crafting a message that would magnetically attract the clients he wanted to work with.

He’d struggled and fumbled with describing why his business is different than the completion in language that his prospects would understand for years…but in about 10 minutes we’d crafted a marketing message that perfectly described why clients should choose him over every other option…and happily pay a premium to do it.

He was shocked, flabbergasted, skeptical, and desperate to know more.
It Started With A Discovery I Made
About When I Launched A New Business
I’d made the decision to launch a new brand and separate from a company that I built (in tandem with a partner) over the previous 10 years. I knew that I wanted to help fitness entrepreneurs build their own ideal businesses, but after years of being one of, if not, the go to authority on sales, marketing and business development in our industry, I knew that my approach had to evolve to help fitness professionals pull themselves out of the trap that about 95% of our industry falls into…looking just like everyone else.

I’d spent countless hours and made dozens of attempts to create a system that would help fitness business owners differentiate themselves from the competition and create a brand that would make it 100% clear why prospects should choose them…but everything I came up with fell just a little short of what I knew great fitness professionals like you needed to unlock the true power and appeal of their own unique brand.
I Finally Cracked The Code
No one else had really ever focused on this in our industry so I studied everything I could outside of fitness…but still didn’t come up with what I was looking for. It seemed that no one had ever really focused on helping small businesses like ours build their own uniquely powerful, magnetic brands…at least nothing I could find.

But then something clicked. I developed a series of questions that, when layered one after another, instantly revealed the answers I’d been looking for.
Turning The Tool Into A System
After testing out the ‘tool’ I’d developed to help you differentiate yourself and really dial in your marketing message on a number of businesses, I knew it would work for anyone.

But I also knew it wasn’t enough.

See, I probably have personally worked with more fitness professionals than anyone on the planet during the past 5 years and I have a pretty clear picture of where they’re strong and where they need help.

Turning their points of differentiation and their new marketing message into a complete brand and comprehensive marketing & conversion system…well, that’s something that I knew not 1 in 100 would do on their own without some real guidance and help.
Building The Bridge From Where You Are Today To Finally Attracting And Converting A Flood Of Your Ideal Clients
Now I know a few things about you.  

I know that you feel that what you offer is different and better than what the competition provides. In fact, I recently surveyed over one thousand fitness professionals and 91% of them said just that.

But I also know that you don’t feel confident that the message that you’re sending really lets the public know that you’re different and better. Just 13% of the fitness pros that I surveyed felt that their marketing and selling efforts really showcased how they were better.

So you are the best solution in your market.

You’re great at getting the clients you want to train their desired results.

But you’re not able to get enough of those right clients at the prices you deserve to build the business that you truly want.

Until now.
Build Your Own Magnetic Brand And Instantly Make Marketing & Selling Simple
Yes, I said simple.

See, if you build a brand that really appeals to the people you want to serve, then everything else becomes pretty simple.

Think about the brands and people in our industry that you admire…Precision Nutrition, Mike Boyle, Cressey Sports Performance, Functional Movement Screen and Perform Better are a few of many that might come to mind depending on your interests.  
Well, with each of them you are pretty clear on who they help, what they do and what you get if you are their customer or client.

Can people say the same about you and your business?

They should be able to…and I’m about to help you make sure they will soon enough.

And when your brand is that strong and clear…the rest becomes much, much simpler.

    Eric Cressey

    "I'm a big fan of Pat Rigsby not only because he's extremely bright and a great guy, but also because he's a versatile, open-minded innovator. In other words, he doesn't just assume one strategy is the right fix for everyone's problems, but recognizes that each fitness business needs a unique marketing blend that takes into account everything from staff/client culture, to training model, to geographic location, to target demographic. I don't just learn something each time I speak with Pat; he actually makes me think about the things I already know in a newer and more productive ways."

    Eric Cressey
    President, Cressey Sports Performance
    www.EricCressey.com

    Sam Bakhtiar


    Pat Rigsby has been a great mentor, coach and friend. He has helped me as a person and my company grow exponentially in the past few years. I am forever grateful and indebted for his help and guidance.

    Sam Bakhtiar
    Founder, The Camp

    Luca Hocevar


    "I joined Pat Rigsby's mastermind when I was training out of my own 1,000 square foot garage. In the next year and a half I took my business from around $70k+ to over $250k+. Being surrounded by other fit pro's that were ruthlessly committed to expanding and excellence; and a coach that created guidance in what we wanted - was the catalyst for the big change in my business. 
    Today, we're closing in on the $3/4 million mark with a 4600 square foot facility in Seattle, punching over $500k in Slovenia (a place everyone said this couldn't be done) along with creating our fitness business coaching business which in in the very high 6 figure's a year. Being in Pat's mastermind was the foundation of it all. 

    Pat Rigby is an O.G. in the fitness business game. Been there, done that and STILL doing it!" 

    Luka Hocevar
    Owner, Vigor Ground Fitness & Performance
    Co-Owner, The Pack

    Mike Robertson


    Pat Rigsby has been a key component of my business growth over the past 5-6 years.

    As someone who got into the world of training to train people, business was not my forte. And while I’m definitely not a business expert, I feel I’m on the right path because of Pat’s expertise and guidance. 

    It’s taken some hard work and dedication on my part, but Pat has been there with my every step of the way to help me create my ideal business. If you feel like you need structure, guidance, or just a friendly kick in the pants, give Pat a shot - you’ll be glad you did.

    Mike Robertson
    Owner, Robertson Training Systems
    Co-Owner Indianapolis Fitness & Sports Training
    The Guiding Principle Of
    The Branding & Conversion System
    The Branding & Conversion System is dramatically different to anything you've ever seen.

    It's different from anything you've ever been taught.

    And It's different from anything you've ever tried.

    Imagine having your perfect prospects chase after you...having clients eager to refer to you time and time again...having doors swing wide open to you for speaking opportunities & joint ventures…and having the prospects you sit down with all pre-sold on the opportunity to become your client. 

    And all of this without having to be even remotely salesy or pushy, or any of the tired old re-hashed "marketing" stuff you’ve been getting diminishing returns from.

    Imagine having a brand where clients are willing and happy to pay premium fees...because they know that you’re a ‘one of a kind’ business.

    And imagine finally owning a business that does all this while simultaneously providing an unmatched service and experience for the exact clientele that you’re most excited about helping.

    This is the core of The Branding & Conversion System.

    Creating a Brand-Centered System that predictably pulls your perfect prospects towards you, converts them and then allows you to work with exactly who you want doing what you do best.

    How YOU Can Build Your Own Unique Brand And Put The Branding & Conversion System To Work For Your Business!
    Here's how it's going to work. The Branding & Conversion System is a six-week course that Justin Yule and I will personally guide you through. I've broken the course down into five modules for you so you can go through it easily ...without feeling overwhelmed or bogged down.

    And they're all stored online for you, in a members' only website that you can access from any computer, tablet, or smartphone ...from anywhere in the world - whenever you want. 

    Every week we will focus on one module that shows you exactly what to do, how to do it, and why. 

    And everything in the Branding & Conversion System broken down into "bite sized" chunks. 

    So even though you're going to be doing some things and thinking about your business in a way that you never have before, it won’t feel like an overwhelming amount of work when you're executing the system. 

    This way, you can absorb everything as efficiently and easily as possible ...so you can actually implement it fast! So with that in mind, let me show you...
    Exactly What You're Getting As Part Of
    The Branding & Conversion System!
    It starts with...
    Module One: The Foundation – Identifying Your Perfect Prospect
    As soon as you begin in Module One, you'll immediately see how the Branding & Conversion System is different from anything you've ever tried (which is why I think it works so much better). Here's why: we’re going to clearly identify your perfect client and your perfect prospect. 

    Without this it’s virtually impossible to build a brand that accomplishes any of the goals you’ve truly had for your business.

    You’re forever competing on price because you’re chasing everyone. None of the marketing tactics you employ yield the results you’d hoped for.  
    But Once You Identify Your Perfect Prospect You Have The Foundation For Everything Else
    Here, specifically, is how we’ll do it: First, we're going to assess your current client base and determine who is your perfect client, who’s an ordinary client…and who’s the wrong client for your brand.

    Then we’re going to combine that knowledge with what we discover when you go through the 3 Part Perfect Prospect Formula to produce a blueprint of exactly who you want to work with.  

    Once we’ve gathered that intelligence you can immediately start separating yourself from the competition because you’ll know where to find your Perfect Prospects, you’ll know more about them and they’ll start to recognize you as the specific solution they’re looking for.

    But that’s just the beginning. Because then we use that foundation to move to…
    Module Two: Creating Your Brand
    Next we’ll combine the Perfect Client you want to serve with your own strengths, passions and skills to create your Ideal Business Brand. 

    See, not 1 in 50 training businesses have a unique brand and way of describing it that actually stands out in the market. They all look the same to prospects.

    But in Module Two we’ll craft your brand that reflects what you and your business are truly about…and them we’ll go through the 5 Part Formula for How To Talk About Your Brand so that you have a clear Marketing Message that allows you, your staff and your clients to talk about your business in a way that truly sets it apart.

    And this new Marketing Message will be the core of all your future marketing strategies so that your Perfect Prospects will finally know that you are speaking specifically to them with each ad, marketing campaign or tactic that you employ.
     
    Your marketing efforts will almost instantly become far, far more powerful than what anyone else is doing because you’ll be connecting with the right prospects with laser focused precision while they just employ the same old ‘one-size-fits-all approach.’

    Module Three: Making Your Brand Magnetic
    This really is where you change the game and one more example of where the Branding & Conversion System is different than anything else you’ve ever tried. Once you have your own unique brand we’ll use it to build your brand platform so that the Perfect Prospects you want start seeking you out rather than you constantly having to chase new leads.

    We’ll establish your brand standards so that everything about your business syncs with the message you’re sending to Prospects and Clients.  
    Module Four: Optimizing Your Sales Funnel
    Now that you're positioned to attract the Prospects you want, it's time to optimize the conversion process.

    You’ll be attracting the exact type of prospects that you want and in Module Four you’ll optimize how you’re transitioning them from Prospect to Client by utilizing Trust, Influence and Value.  

    You will adapt my multi-million dollar proven Sales Formula to speak directly to the wants and needs of the prospect you’re meeting with to not only make buying easy and natural for them…but also make selling fun for you.

    You’ll be able to create both a unique level of trust and a strong desire to work with you because they’ll almost automatically know that you’re the exact solution that they need to get the results that they want.

    This is a complete paradigm shift in selling compared to what most trainers experience, with both you and the prospect being on the same page, wanting and expecting the same things instead of feeling like selling is a competition between you and the prospect. You’re conversion rates will climb, the willingness of prospects to commit to longer term programs will grow and all while you’re finally charging what you’re worth.

    Then we’ll move to…
    Module Five: The Six Client Attraction Strategies
    You'll notice it's not called “lead generation.”

    That's because "lead generation" is worthless if they’re the wrong leads. 
    And that’s why this Module is last rather than where you’ll find it in most other programs…in the beginning.

    What we want is Clients, and that's who we're going to attract by infusing your brand and your unique marketing message into the Client Attraction Strategies you employ.

    You’ll gain a new understanding of the 6 different Client Attraction Strategies…
    • Referral Strategies
    • Networking Strategies
    • Online Marketing Strategies
    • Offline Marketing Strategies
    • Joint Venture Strategies
    • Local Celebrity Strategies
    While the general concepts are likely familiar to you, once you look at those Strategies with a very specific knowledge of the Prospect you’re trying to attract and the message you’ll be using – you’ll have the power to finally unlock their true potential to flood your business with the people you want.

    And while those are the only Client Attraction Strategies you’ll ever need…you won’t even need all six of them.

    You’ll be able to look at your Perfect Prospect, Your Brand and the Strategies that best fit them to select the 2 or 3 that will give you the best possible Return on Investment of time, money and effort.

    Once you’ve determined the Strategies for you, Justin and I have put together the best Tactics (complete with the tools to execute them) for you to employ to get the most for your Client Attraction efforts.

    Now - if all of this sounds like a lot to take in, that's because it is. This course definitely isn't for someone who is just looking to get a few more leads in the door or generate an extra thousand bucks. This is a different type of course than anything you’ve ever been a part of before because you won't find massive success by doing what you’ve always done.

    “Sounds Great, Pat- But How Much Is This Going To Cost Me?”
    Well, when Justin Yule and I ran this course originally, it sold for $395...and at that price it was a bargain.

    But for the next day I'm going to let you have access to the entire course for $95.

    With the easy-to-follow videos, templates & tools, you're bound to implement what you learn and get tremendous value from it. 

    So if you want the step-by-step system to build your Ideal Brand & attract as many of the exact clients you want to train...and you're willing to implement...

    …You Can Enroll Today For Just $95.

    This Is VERY Limited AND Enrollment Will Close on Sunday, October 28th at Midnight EST!
    You’re Protected By My Personal Guarantee
    Here it is: Take the entire course…all of it. 

    Go through all the modules.

    Download all the tools.

    Go through everything, put it all to work.

    And then, after all that, if you’re not absolutely convinced that this was a game changer for you and your business, let me know and I’ll give you an immediate and full refund. No questions asked.

    I’m happy to do it because I’m 100% confident you’re going to love this Course. There has never been anything like it in our industry.

    So click below and enroll now. You literally have absolutely nothing to lose …and everything to gain.

    We will be closing enrollment for this offer after midnight EST on Sunday, October 28th. Click Below And Enroll Now.
    For $95 Click Here
    One more thing…you may have noticed that this letter is pretty long. Like 3133 words long. Would you believe that I wrote the entire thing in about 3 hours?

    But you know what? 

    As strange as this may sound - it was easy. 

    It was easy because I know my Brand and I know who my Perfect Prospect is. With that as the foundation it’s just like writing a letter to a friend.

    If you’d like to make your marketing and selling that easy…let me take you by the hand and walk you through the entire Branding & Conversion System process.

    Click Below and Let’s Get Started!

    For Only $95 Today

    No Physical Products Will Be Shipped. 

    Dedicated to Your Success,
    Pat Rigsby
    Creator
    Branding & Conversion System

    If You Have Any Questions Regarding The Branding & Conversion System, Email: pat@patrigsby.com
    PatRigsby.com @ 2018 - Branding & Conversion System